What we know about you, and what we do with it
Storewire holds very little about the people who use it: an email address and what you choose to do in the app. This page sets it out in full.
Last updated 12 November 2026
Who we are
We run Storewire, and we decide how the information below is used, which makes us its "controller" under UK data protection law. Questions and requests go to privacy@storewire.ai.
What we hold about you
Your account
- Your email address. It is how you sign in and where the morning email goes. There are no passwords: we email you a link that works once and expires after 20 minutes.
- What you do in the app. The brands you follow, anything you save, the notes you write on it, the collections you make and any share links you switch on.
- Your email choices. Whether the morning email is on, and whether an email to you bounced or was marked as spam, so we stop writing to an address that can't or won't receive it.
- Feedback you give. If you mark a change in an email as useful or not, we keep that against your account to improve what we send.
- Assistant tokens. If you connect an AI assistant, we keep a scrambled copy of its token (we cannot read the token back) and when it was last used.
Payment
From the day paid plans open: payments are taken by Stripe. Your card details go straight to Stripe and never reach our servers. We keep which plan you are on, your billing country, and the record of what you paid.
Technical records
- One cookie.
sw_sessionkeeps you signed in for 30 days. It is needed for the app to work, so there is no cookie banner. We set no advertising or analytics cookies. - Server logs. Our hosting provider records the address your device connects from (your IP address), the page asked for and your browser type. We use these to keep the service running and to stop abuse, and they are kept for 30 days.
- Fonts. Our pages load their typefaces from Google Fonts, so Google sees your IP address when a page loads.
The waiting list
If you ask for an account before sign-up is open, we keep your email address, the name, role and website you gave us, and where you asked from. We use them only to decide who to invite and to invite you.
What we do not hold
- No passwords, and no card numbers.
- No analytics or advertising trackers on this site or in the app.
- No tracking of whether you open our emails or which links you click.
Why we use it, and what allows us to
| What we do | Legal basis |
|---|---|
| Run your account, show you the brands you follow, send the morning email you signed up for, take payment | Carrying out our contract with you |
| Keep the service secure, limit abuse, fix faults, learn which changes people find useful | Our legitimate interest in running a reliable service |
| Keep invoices and tax records | Legal obligation |
| Invite you from the waiting list | Your request |
We do not sell your information, and we do not use it to advertise to you on other sites. We never tell one customer which brands another follows.
Who else handles it
These companies process information for us, under contract, and only to provide their part of the service:
| Company | What for | Where |
|---|---|---|
| Fly.io | Runs the app | London, UK |
| Supabase | Database and file storage | London, UK |
| Resend | Sends our emails | United States |
| Vercel | Hosts this website | United States and worldwide |
| Stripe | Takes payment (once paid plans open) | United States and Ireland |
| Serves fonts (see above) | Worldwide |
We use Anthropic's AI models to describe and sort the store pages we capture. Those requests contain public store pages, not your account details.
Where one of these companies handles information outside the UK, the transfer is covered by the UK International Data Transfer Agreement or Addendum, or an adequacy decision.
How long we keep it
- Your account and everything in it: for as long as the account is open. Close it and we delete it within 30 days, apart from payment records.
- Payment and tax records: six years, as the law requires.
- Sign-in links: they stop working after 20 minutes and are cleared within 30 days.
- Waiting list entries: until you join or ask to be removed, and no longer than 12 months.
Your rights
You can ask us for a copy of what we hold about you, to correct it, to delete it, to stop or limit how we use it, or to hand it to you in a form another service can read. Write to privacy@storewire.ai and we will answer within one month. There is no charge.
You can turn the morning email off at any time in Settings or with the unsubscribe link in every email, and you can sign out of every device from Settings.
If you are unhappy with how we have handled your information, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
The stores we capture
Storewire records the public pages of online stores. Those are business pages, but they sometimes show a person's name, for example on a customer review. We capture pages as they were published and do not collect anything about a store's customers beyond what the store shows to every visitor. If you appear in something we hold and want it removed, write to privacy@storewire.ai. Store owners can read how our crawler behaves and how to opt out on the crawler page.
Changes to this page
If we change how we use your information in a way that matters, we will email account holders before the change takes effect. The date at the top shows when this page last changed.